6 Major Press Release Mistakes to Avoid
It seems like more people are creating their own press releases now than ever before. That means, among other things, that there are more poor quality press releases today than at any other time. But stress not! If you learn to avoid some of the most common press release mistakes that our showing up out there today, you can set your news releases apart as being high quality and important, while boosting your reputation and exposure.
Mistakes to Avoid
1. Too Much Information: Some people want to cram in every detail into a release. The result is a huge block of intimidating looking text that nobody wants to look at. Short and sweet is better for press releases, as long as you get your point across.
2. Personal/Informal: Press releases should be light and easy to read, but that doesn't mean they should be personal and informal. Using personal pronouns for example is a big no-no that needs to be avoided, and slang terminology should not be used either.
3. Essay Style: A basic essay includes an introduction, the main points, and then a conclusion. This is not how a press release works. With a release, you start with the most important information right at the beginning, and then you whittle that down to the littler details at the end.
4. Assume People Care: Many businesses assume that people will care about their news just because.
That's not the case. You need to make them care by evoking an emotion, providing intriguing information, and so forth.
5. Wrong Audience: Don't forget, your news releases are written for a specific audience, make sure you tailor it to these individuals. Don't make it too scientific or intellectual, unless that's who you're targeting. Give people what they want to know, in the format that is most applicable to them.
6. Don't Seek Help: Some small business or individuals who are selling their own products and services, wear so many hats that they do not allow enough time to learn how to craft a good press release or take time to get help. Don't be afraid to tap into helpful writing resources and seek help from experienced writers, ghostwriters and virtual assistants to help with your press releases and submissions to media sites.
Sometimes the best way to learn is through trial and error. And while this is a fact, it's even better if you can avoid some common pitfalls and mistakes before you have to suffer the consequences. Improve your press releases from the start by steering clear of these errors.
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