MAC Times Ezine

Creative PR / Marketing Tools to Advance Your Business

For online viewing click: http://www.movingaheadcommunications.com/jan02.html

January 2002

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IN THIS ISSUE:

The Editor's Desk-

NEW SITES OF INTEREST

10 Ways To Conjure-Up Some Hidden Profits! By Larry Dotson

Cool Quotes

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MAC Times – A publication of Moving Ahead Communications

http://www.movingaheadcommunications.com

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The Editor's Desk

Hello everyone,

Hope you enjoy some of this issue’s quick ideas and links to tools for you to jump-start this new year. And thanks, those of you who sent items to share! If they didn’t make it in here, they’ll be coming out soon in another issue.

Have a great month, everybody J

Most sincerely,

Diana Barnum, President

Moving Ahead Communications

3288 Darby Glen Blvd., Hilliard, Ohio 43026

Ph:(614) 529-9459, Pager:(614) 241-0274, Fax:(561) 760-3295

http://www.movingaheadcommunications.com

db@movingaheadcommunications.com

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Free online classes at MindLeaders of Columbus

https://link.mindleaders.com/e-learn/default.asp?AssocID=MOVING001

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SITES OF INTEREST (For your "Clip & Save" File)

· http://www.kidsdomain.com Under the “Grownups” section, find all kinds of holiday clip art and goodies to use with your marketing / sales materials. – Jenny W.

· http://www.freesheetmusic.net Add some tunes to your tools, too!

· http://www.barrysclipart.com Check out Barry’s for more cool clip art downloads (freebies!) for your sales documents and web pages.

· http://www.marketingpower.com Find marketing templates and more under “Toolkit.” -Bernie R.

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Invite a friend to share your issue!

FREE PR markets for February http://www.movingaheadcommunications.com/markets.html

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10 Ways To Conjure-Up Some Hidden Profits!

by Larry Dotson

1. Sell more back end products to your existing

customer base. You already created rapport, trust

and proved your credibility to them.

2. Make it a practice to up sell to new and existing

customers. After they decide to buy one product,

offer them another product.

3. Cross promote your products and services with

other businesses that aren't competition. You will

reach a wider audience at less cost.

4. Create joint venture deals with other businesses.

You can expand your product line and target other

profitable markets at a lower cost.

5. Start an affiliate program for your business. You

will be able to spend less profits on risk advertising

and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save

revenue. You could trade e-zine ads, banners ads,

links, print ads, etc.

7. Out source part of your workload. This can save

on employee costs, equipment costs, taxation costs,

expansion costs, etc.

8. Add low cost bonuses to your offer that have a

high perceived value. It could be ebooks, members

only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on

the internet. Give away free stuff with your ad copy

included on it so others can give it away.

10. Follow up with all your prospects. You can use

a free e-zine, a follow-up autoresponder, an update

or reminder list, etc.

Get over 40,000 FREE ebooks and more when you

visit: http://www.ldpublishing.com

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FREE print mags http://www.movingaheadcommunications.com/special.html

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Cool Quotes:

"The brighter you are, the more you have to learn."
-Don Herold

"I hear and I forget. I see and I remember. I do and I understand."
-Confucius

“Spoon feeding in the long run teaches us nothing but the shape of the spoon."
-E. M. Forster

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Thanks for reading. Feel free to share with friends, discussion lists, groups, etc. to help others advance their business, too.

http://www.movingaheadcommunications.com